DiMaggio signs
Erik Brady, Ben Brown and Rachel Shuster
USA Today
October 19, 1994
Joe DiMaggio has so carefully guarded his signature over the years, when he does endorse something, it's sure to command top dollar. Take, for instance, this offering:
Three versions of limited edition, "museum-quality" serigraphs individually signed by DiMaggio will go on sale in time for the Yankee Clipper's 80th birthday, Nov. 25.
One serigraph, The 'American Dream', is a color montage of five images of DiMaggio from his 13-season career with the New York Yankees. The key image - just above the all-important signature - pictures DiMaggio at the end of his famous swing, circa 1941, when he was establishing his record 56-game hitting streak. Because there are 1,000 of those available, you can walk away with an American Dream for a mere $2,495.
Or, for the same price, you can get one of the 750 Silver Yankee Clipper serigraphs depicting him in the 1941 pose.
Real fans (and deep-pocketed companies) might spring for the Gold Yankee Clipper. There are only 250 of those.
"I think it takes the sports collectable market to a new level," says a clearly excited Carlo Beninati. "There is no place higher to go."
Beninati, the artist who created the 2,000-piece collection, explains that "serigraphs are individually handmade, one color at a time... First, I drew the images, and then I created each separate color cell. The printing alone took six weeks."
And the signing? "Joe set up in his attorney's office in Hollywood, Fla. We had a whole entourage handing him pens, putting the prints in front of him and taking them away."
"He set up three pillows on his chair and had a pillow for his elbow."
The production line worked. After a warm-up day signing artist's proofs, says Beninati. "The next day he signed all 2,000."
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